The Idea to Market Blog

How to Make Your Business or Technology Idea a Reality

What next? What to do after you have applied the 6 tests to your business or technology idea.

Is someone I don't know willing to pay full price? [This post is part of a series of blog posts titled “6 Tests to Know Whether You Should Pilot Your Idea” and focuses on what to do after you have screened your idea against the 6 criteria of the Moolman Institute Idea Screening Method. The full...

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Test 6: Do You Have the Right Team to Commercialize Your Business or Technology Idea?

Is there a passionate champion? Do I understand what skills are missing? [This post is part of a series of blog posts titled “6 Tests to Know Whether You Should Pilot Your Idea” and focuses on Test 6: Team. The full blog post series is available in a downloadable ebook. Enroll for the online...

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Test 5: How to Develop a Basic Intellectual Property Strategy for Your Business or Technology Idea

Can I protect the idea? Should I? Do I have freedom to operate? [This post is part of a series of blog posts titled “6 Tests to Know Whether You Should Pilot Your Idea” and focuses on Test 5: Intellectual Property. The full blog post series is available in a downloadable ebook. Click here for a...

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The Excel Table Lookup Function Guide: XLOOKUP vs VLOOKUP vs INDEX & MATCH vs SUMIF(S) vs COUNTIF(S)

Excel has several useful functions for retrieving and processing information from a table, but it can become confusing fast. This simple guide tells you when to use which. XLOOKUP (for Office 365) and INDEX & MATCH are superior for table lookup For looking up information from a...

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Test 4: How to Quickly Check Financial Viability of Your Business or Technology Idea

Can it become profitable? [This post is part of a series of blog posts titled “6 Tests to Know Whether You Should Pilot Your Idea” and focuses on Test 4: Financial Viability. The full blog post series is available in a downloadable ebook. Enroll for the online course that covers this...

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Test 3: How to Check Technical Feasibility of Your Business or Technology Idea

Can it be built? Should it be built? [This post is part of a series of blog posts titled “6 Tests to Know Whether You Should Pilot Your Idea” and focuses on Test 3: Technical Feasibility. The full blog post series is available in a downloadable ebook. Enroll for the online course that covers...

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Test 2: How to Check the Competition for Your Business or Technology Idea

Has it been done already? Can it be copied? [This post is part of a series of blog posts titled “6 Tests to Know Whether You Should Pilot Your Idea” and focuses on Test 2: Competition. The full blog post series is available in a downloadable ebook. Enroll for the online course that covers this...

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Test 1: How to Check Market Potential for Your Business or Technology Idea

Is there a real need? Is there a market? [This post is part of a series of blog posts titled “ 6 Tests to Know Whether You Should Pilot Your Idea” and focuses on Test 1: Market. The full blog post series is available in a downloadable ebook. Enroll for the online course that covers this...

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6 Tests to Know Whether You Should Pilot Your Idea

Screen your business or technology idea against these 6 key criteria BEFORE you start building a Minimum Viable Product. Enroll for the online course that covers this methodology: Opportunity Assessment for Entrepreneurs and Innovators. You have a brilliant idea. You spotted a need or...

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