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1 on 1 Coaching Accelerator

Personal Coaching and Advice on Launching Your Business or Technology Idea

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About the Coaching Accelerator

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You have a brilliant idea or a fledgling business, but you don’t know where to next. So many decisions, so many options, so many ways to fail.

Don’t stumble in the starting blocks – get the right advice from an experienced technology entrepreneur and coach to put you on the path to success.

This coaching accelerator package provides 1-on-1 personal advice for launching YOUR business or technology idea.


"I was fortunate as an innovation start-up entrepreneur to have had Sean as a mentor. Sean is sharp and thorough when giving his advice yet humble and accessible to give you the confidence that he is in your corner. I deeply appreciate his contribution to my entrepreneurship journey and to my company."

- Tshepo Thlaku, Founder & CEO, Pulego Communications

Your Instructor


Dr. Sean Moolman
Dr. Sean Moolman

Dr. Sean Moolman has a broad range of experience stretching across chemical plant design and cost engineering, R&D (research and development), management of innovation, technology transfer, intellectual property management and entrepreneurship. He is an inventor on several international patent families.

Sean is a co-founder of PowerOptimal (Pty) Ltd, a renewable energy technology company, and has served on the boards of several other early-stage companies. Before his first start-up, Sean was the head of technology transfer (licensing & ventures) at the largest R&D institute in Africa, the CSIR in South Africa.

He has a PhD in Chemical Engineering, is a Registered Technology Transfer Professional (RTTP) with the ATTP, is a member of the Licensing Executives Society of South Africa (LES) and has completed the Management Advancement Programme at Wits Business School.

Sean regularly presents courses in financial modeling and technology & startup valuation, including for the World Intellectual Property Organization (WIPO), the Licensing Executives Society of South Africa (LES) and the Southern African Research and Innovation Management Association (SARIMA).

Sean is passionate about innovation, entrepreneurship, reason and science, life-long learning and inspiring people!


"Sean has a deep understanding of the complexities and challenges of high-tech startups in South Africa.

His progressive thinking was invaluable to our journey as a spin-off of the CSIR, and I believe the Moolman Institute is an awesome initiative to share his in-depth knowledge in technology transfer, IP management, and his personal experiences in starting a high-tech business."

- Dr. Justin Jordaan, Founder & CEO, Resyn Biosciences



❓ FAQ - Frequently Asked Questions


Coaching package questions

This 1-on-1 coaching package is for entrepreneurs and innovators that have a business or technology idea and want to figure out whether to build it, sell it, share it or shelve it.

You will get personal, live 1-on-1 advice on what to do next with your business or technology idea. You will get a questionnaire to complete beforehand, so that we can get right down to the important stuff. You will derive the most value if we break the sessions into 1-hour slots with some homework for you to do inbetween.

This is entirely up to you - it depends on how much time you have to work on your idea and on your and my availability.

You require a reasonable internet connection with a device (PC, notebook or smartphone) that will allow at least audio communication. Video is preferable, but audio also works if you have bandwidth or other limitations. We will use Zoom - a web browser-based conferencing app accessible from any device. This will be completely free (no cost).

I would never want you to be unhappy! You can cancel the coaching after the first hour (in other words after the first coaching session) for a full refund. If you wish to cancel after further sessions, I will refund you the remaining sessions (in other words proportionately).
General questions

The right advice at the right time can save you a lot of effort and money. You don’t know what you don’t know, so you won’t know what to look for and you won't know good advice from bad. Don't struggle all on your own!


"Thank you so so much for all your help... You have widened my business view and taught me so much about sales & marketing.

You are such an amazing mentor, I felt like I just did a business degree in 2 weeks.

Please help more first time start-up people like me, if everyone has great help at the start, will give them a clearer goal to start."

- Anonymous, Founder, Australia

Get started now!