Master Financial Modeling (Course Bundle)

From zero to proficient: become a confident financial modeler with no prior modeling experience.

Why should I as Licensing Professional learn Financial Modeling?

Watch this short video to find out (2:50)

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About this Course Series

As a Licensing Executive, you need to assess the financial viability of projects, technologies, intellectual property and business models. You can outsource the analysis to others, but you can't outsource decisions and accountability.

The Master Financial Modeling Course Series rapidly takes you from zero to proficient in building and using your own financial models to help you make better decisions.

By the time you finish the course series, you will have a working financial model for your own project, business model, technology or intellectual property, which is an essential tool for any technology, business or IP valuation.

What You Will Learn

The Course Series provides comprehensive training for any licensing professional to empower you to understand, build and interpret financial models and to evaluate financial viability of licensing opportunities.

It provides core skills in four areas:

  1. Key financial concepts such as time value of money, net present value (NPV) and internal rate of return (IRR) and how to apply them in financial evaluations.
  2. Spreadsheet skills required to do financial calculations and build financial models.
  3. How to understand and analyze financial statements.
  4. How to build your own financial models (including how to do market research, how to gather input information for your models and how to generate financial statements from your models).

The Course Series also serves as a robust foundation for and natural precursor to the Licensing Executives Society of South Africa (LES) courses in IP valuation.

Your Instructor - Dr. Sean Moolman

Dr. Sean Moolman has a broad range of experience stretching across chemical plant design and cost engineering, R&D (research and development), management of innovation, technology transfer, intellectual property management and entrepreneurship. He is an inventor on several international patent families.

Sean is a co-founder of PowerOptimal (Pty) Ltd, a renewable energy technology company, and has served on the boards of several other early-stage companies. Before his first start-up, Sean was the head of technology transfer (licensing & ventures) at the largest R&D institute in Africa, the CSIR in South Africa.

He has a PhD in Chemical Engineering, is a Registered Technology Transfer Professional (RTTP) with the ATTP and has completed the Management Advancement Programme at Wits Business School.

Sean regularly presents courses in financial modeling and technology & startup valuation, including for the World Intellectual Property Organization (WIPO), the Licensing Executives Society of South Africa (LES) and the Southern African Research and Innovation Management Association (SARIMA). He collaborated with the LES to develop their 3-day advanced Intellectual Property Valuation course.

Sean is passionate about innovation, entrepreneurship, reason and science, life-long learning and inspiring people!

Courses Included with Purchase

Financial Modeling 101: Master the Key Financial Concepts
All the building blocks you need to do financial evaluation of projects and investments.
Licensing Executives Society (LES)
Financial Modeling 201: Kickstart your Spreadsheet Skills
Learn everything you need to build spreadsheet-based financial models, and nothing else.
Licensing Executives Society (LES)
Financial Modeling 301: How to Understand and Analyze Financial Statements
Understanding the financials is crucial to your business or technology's success. This focused course will help you nail it.
Licensing Executives Society (LES)
Financial Modeling 401: Build Your Own Financial Model
Build a financial model for your own business or technology with this practical step-by-step guide.
Licensing Executives Society (LES)

Price if bought separately: $370

What is Included in the Course Series? (What Will You Get?)

Course Series Curriculum (Contents & Outcomes)

View or download the full course series curriculum (click on the image):

Course Series Curriculum: Content and Outcomes


What Previous LES and Moolman Institute Course Participants Have Said

"Excellent" . . . "Outstanding course" . . . "Very insightful" . . . "Overall the course was excellent"

"The design of the course content was exceptional" . . . "So much value on the content"

"The speaker made the topic crystal clear to individual who is not familiar with the topic"

"Excellent course would recommend to all IP managers" . . . "Very practical and impactful"

"Very calculative information - well prepared, so interesting and provoking" . . . "BEST!!"

About the Licensing Executives Society of South Africa (LES)

The Licensing Executives Society of South Africa (LES) is an association of members having common interest in transferring technology in the broadest sense of that term. It is thus composed of persons who are business people; managers; scientists; engineers; academics; government officials and lawyers, in particular, intellectual property lawyers and patent attorneys and agents.


  • To encourage high professional standards among individuals engaged in the transfer and licensing of technology.
  • To assist the members in improving their skills and techniques in licensing through self education; attending educational activities; and through their exchange of information, both personally and by way of publications.
  • To inform the public, the business community and governmental and international bodies about the economic significance of technology licensing and the importance of high standards required in the field.
  • To make available to its members the latest, most accurate information on the subject of technology licensing.

Example Video Lecture From the Course Series

Get an idea of what to expect.

Course duration, difficulty and background required

Background required: Although no specific background skills are required, some tertiary education and basic mathematical skills are recommended.

For an explanation of all course gradings, click here.

❓ FAQ - Frequently Asked Questions

Course questions
This course series is for licensing professionals, entrepreneurs, innovators, inventors and technology managers.

You need to understand and use financial models, and in many cases, you have to build them as well, but you don’t have a strong financial background. This course has been designed and developed specifically for you.

Even if you yourself will not be doing financial modeling regularly, this course series is an excellent primer for you to:

  • ask the right questions of others' financial models
  • interpret and use financial models
  • spot errors or deliberate deception in others' models
  • understand the value and limitations of financial models
  • Video lectures
  • Graded quizzes and exercises
  • Course completion certificate
  • Downloads:
    • Example spreadsheets
    • Guidelines: Steps in building a financial model; Forecasting revenue; Chart type selection guide; Sources for market research & financial model input data
    • Reference sheets: Financial evaluation step-by-step guide; Spreadsheet keyboard shortcuts; Spreadsheet functions; Unit economics definitions & formulas; Overview of financial statements; Analysis definitions & formulas
    • Templates: Financial evaluation spreadsheet template; Ratio & Du Pont analysis spreadsheet template; Financial model spreadsheet template
  • Access to student discussions on lectures & lecturer answers to questions
It is a completely self-paced set of online courses - you decide when you start and when you finish.
You have unlimited access to the course series for two years - across any and all devices you own. All downloadable materials are yours to keep forever.
The full course series has about 14 hours of video lectures. Together with the exercises, worked examples and quizzes, you should be able to complete the full course series in only 4 weeks, if you commit just 60 minutes per day. You can do this!
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
  • 2-year access to all the course materials
  • Work at your own pace
  • Review or redo any part whenever you want to
  • Pause and pick up again at any point
  • Downloadable materials, quizzes and exercises reinforce the learning and provide practical tools that you can apply in your own business or activities immediately
General questions
Don't waste your time wading through avalanches of generic and poor-quality information. I know what you need, because I have been through it myself (from commercializing my own patented inventions to managing R&D technology and patent portfolios, to running the commercialization arm of a large R&D institution, to startup investment, to starting my own technology business).

With the overload of information that we all have to deal with, curation and synthesis of quality and value-added content have become critical in efficient and effective learning.

A paid course means that I have put in the hard work and effort to synthesize useful knowledge into a quality, structured and usable package that can help you develop your skills much faster and more effectively.
Financial modeling refers to the process of building a model (typically spreadsheet-based) of the financial aspects and implications of things in the real world (such as technologies, intellectual property, businesses, etc.) for analysis and decision-making.

It is widely applied in the innovation space, for example:

  • Assessing commercial potential of products, processes, services and business models;
  • Company valuation;
  • R&D and other investment decisions;
  • Building budgets;
  • Valuing IP (intellectual property);
  • Monitoring & evaluating project or business performance.

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