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Course Bundle - Financial Modeling for Entrepreneurs: The Definitive Guide to Model and Master Your Business' Finances

From zero to proficient: become a confident financial modeler with no prior modeling experience.

  Enroll in Course

Why should I enroll for this course series?

Watch this short video to find out. (04:27)


About this course series

You need to know whether your business, technology or promising idea is financially viable, but you don't have a financial background.

Get it wrong, and you'll waste your money and your most precious resource: your time. If you let someone else model it for you, you have no way to assess the quality or veracity.

This course series rapidly takes you from zero to proficient in building and using your own financial models to help you make better decisions.

By the end, you will have a working financial model for your own business, technology, product, service or invention.


What will I gain? What will I be able to do?

  • Gain a strong understanding of core financial concepts such as time value of money, NPV and IRR, and be able to calculate and interpret these values in assessing financial choices or opportunities.
  • Be able to use spreadsheet software, including knowledge of a core set of spreadsheet functions, building spreadsheet models, error checking, drawing charts to visualize data and recognizing chart errors and deceptions.
  • Understand, interpret and analyze the 3 main financial statements (income statement, balance sheet and cash flow statement).
  • Be able to build your own financial models with confidence, including market research, data collection, building spreadsheet models, financial projections, producing financial statements, assessing financial viability and doing scenarios and sensitivity analysis.

Your Instructor


Dr. Sean Moolman
Dr. Sean Moolman

Dr. Sean Moolman has a broad range of experience stretching across chemical plant design and cost engineering, R&D (research and development), management of innovation, technology transfer, intellectual property management and entrepreneurship. He is an inventor on several international patent families.

Sean is a co-founder of PowerOptimal (Pty) Ltd, a renewable energy technology company, and has served on the boards of several other early-stage companies. Before his first start-up, Sean was the head of technology transfer (licensing & ventures) at the largest R&D institute in Africa, the CSIR in South Africa.

He has a PhD in Chemical Engineering, is a Registered Technology Transfer Professional (RTTP) with the ATTP, is a member of the Licensing Executives Society of South Africa (LES) and has completed the Management Advancement Programme at Wits Business School.

Sean regularly presents courses in financial modeling and technology & startup valuation, including for the World Intellectual Property Organization (WIPO), the Licensing Executives Society of South Africa (LES) and the Southern African Research and Innovation Management Association (SARIMA).

Sean is passionate about innovation, entrepreneurship, reason and science, life-long learning and inspiring people!


Courses Included with Purchase



Financial Modeling for Entrepreneurs 101: Master the Key Financial Concepts
All the building blocks you need to do financial evaluation of projects and investments.
Dr. Sean Moolman
R2,500
Financial Modeling for Entrepreneurs 201: Kickstart your Spreadsheet Skills
Learn everything you need to build spreadsheet-based financial models, and nothing else.
Dr. Sean Moolman
R2,100
Financial Modeling for Entrepreneurs 301: How to Understand and Analyze Financial Statements
Understanding the financials is crucial to your business or technology's success. This focused course will help you nail it.
Dr. Sean Moolman
R1,200
Financial Modeling for Entrepreneurs 401: Build Your Own Financial Model
Build a financial model for your own business or technology with this practical step-by-step guide.
Dr. Sean Moolman
R1,900

Price if bought separately: R7,700


What's covered in the course series?

Watch this short video to find out (05:47)


Course duration, difficulty and background required

Background required: Although no specific background skills are required, some tertiary education and basic mathematical skills are recommended.

For an explanation of all course gradings, click here.



❓ FAQ - Frequently Asked Questions


Course questions
This course series is for entrepreneurs, innovators, inventors, technology managers and technology transfer professionals.

You need to understand and use financial models, and in many cases, you have to build them as well, but you don’t have a strong financial background. This course has been designed and developed specifically for you.

Even if you yourself will not be doing financial modeling regularly, this course series is an excellent primer for you to:

  • ask the right questions of others' financial models
  • interpret and use financial models
  • spot errors or deliberate deception in others' models
  • understand the value and limitations of financial models
  • Video lectures
  • Graded quizzes and exercises
  • Course completion certificate
  • Downloads:
    • Example spreadsheets
    • Guidelines: Steps in building a financial model; Forecasting revenue; Chart type selection guide; Sources for market research & financial model input data
    • Reference sheets: Financial evaluation step-by-step guide; Spreadsheet keyboard shortcuts; Spreadsheet functions; Unit economics definitions & formulas; Overview of financial statements; Analysis definitions & formulas
    • Templates: Financial evaluation spreadsheet template; Ratio & Du Pont analysis spreadsheet template; Financial model spreadsheet template
  • Access to student discussions on lectures & lecturer answers to questions
  • For the Coaching package: One-on-one consultation with lecturer
It is a completely self-paced set of online courses - you decide when you start and when you finish.
You have unlimited access to the course series for two years - across any and all devices you own. All downloadable materials are yours to keep forever.
The full course series has about 14 hours of video lectures. Together with the exercises, worked examples and quizzes, you should be able to complete the full course series in only 4 weeks, if you commit just 60 minutes per day. You can do this!
I would never want you to be unhappy! If you are unsatisfied with your purchase, contact me in the first 30 days and I will give you a full refund. (Not available on the payment plan.)
  • 2-year access to all the course materials
  • Work at your own pace
  • Review or redo any part whenever you want to
  • Pause and pick up again at any point
  • Downloadable materials, quizzes and exercises reinforce the learning and provide practical tools that you can apply in your own business or activities immediately
General questions
Don't waste your time wading through avalanches of generic and poor-quality information. I know what you need, because I have been through it myself (from commercializing my own patented inventions to managing R&D technology and patent portfolios, to running the commercialization arm of a large R&D institution, to serving on start-up investment panels, to starting my own technology business).

With the overload of information that we all have to deal with, curation and synthesis of quality and value-added content have become critical in efficient and effective learning.

A paid course means that I have put in the hard work and effort to synthesize useful knowledge into a quality, structured and usable package that can help you develop your skills much faster and more effectively.
Financial modeling refers to the process of building a model (typically spreadsheet-based) of the financial aspects and implications of things in the real world (such as technologies, intellectual property, businesses, etc.) for analysis and decision-making.

It is widely applied in the innovation space, for example:

  • Assessing commercial potential of products, processes, services and business models;
  • Company valuation;
  • R&D and other investment decisions;
  • Building budgets;
  • Valuing IP (intellectual property);
  • Monitoring & evaluating project or business performance.

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